This is another one of those shoots where I don’t know what’s going on until I get there. It turned out to be for magazine advertisements for a Napa high-end clothing store, Mario’s. The models were the owner, his son, and the 3 founders of the multi-billion wine enterprise known as Sutter Home Winery. The shoot took place at the Trinchero winery, which is closed to the public and their most upscale brand, I believe. The theme was from rags to riches, however I think that for these guys it was not ever rags….

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These shots are from a shoot with a good buddy, Jason Knight. Jason is a brilliant producer/DJ in the vibrant San Francisco DJ scene. His site is djjasonknight.com We took 4 hours, driving around SF taking 20 usable shots, here are a few.

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