I met Ian at an Armani Exchange party where he was spinning. I offered him a free studio session, if he played at my studio opening party, he agreed. We both got a great deal, since I had a somewhat famous DJs spin at my event, and he got a great photoshoot. In addition to the DJing I also got exposure on the Energy 92.7 website, myspace, and other sites. I ended up giving him my deluxe package, 4 hours in studio and outside

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This is another one of those shoots where I don’t know what’s going on until I get there. It turned out to be for magazine advertisements for a Napa high-end clothing store, Mario’s. The models were the owner, his son, and the 3 founders of the multi-billion wine enterprise known as Sutter Home Winery. The shoot took place at the Trinchero winery, which is closed to the public and their most upscale brand, I believe. The theme was from rags to riches, however I think that for these guys it was not ever rags….

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These shots are from a shoot with a good buddy, Jason Knight. Jason is a brilliant producer/DJ in the vibrant San Francisco DJ scene. His site is djjasonknight.com We took 4 hours, driving around SF taking 20 usable shots, here are a few.

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Ok, so I’ve decided to put up more of my intersting work from the past in order to jumpstart my blog. I did work for Mouth to Mouth after meeting their manager Joe. The shoot was very nerve wrecking, since I’ve never had to manage 5 people in a shoot at the same time. The shoot took place at Bruno’s, a famous venue in San Francisco. I had a makeup artist work on the guys and the shoot took 4 hours total. Initialy I rented studio strobes thinking that I would be able to have a similar style of photos as usual at a club or a bar, which was the location. However, after taking a testshot at home at the lowest setting, I realized that I knew nothing about these lights, since even the lowest setting is 20 times more light than I expected. I went back and rented another Canon 550 flash and two sets of umbrellas. Best decision I could have done. This move allowed me to capture the ambient lights of the club, while having full controll over the light on the subject. Also, the set up is very portable and I have prefered it over studio strobes for on location work. I don’t understand why the strobes have to be so powerfull at the lowest settings! Anyway, I knew the shots I wanted and I did not let a loss of $100 in a bad rental decision slow me down.

One of the guys from the group was feeling a bit anxious, so half the shots where he was supposed to look at the camera he was looking away, or had his eyes closed. Almost every shot we ended up using, I had to transplant this guy’s eyes from other photos. To make a long story short, the post processing was a nightmare.

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When I heard that Matisyahu was doing a $20 concert at Ruby Skye, I could not believe it. When I got there an hour before the show, there was a line to the end of the block, with all the tickets sold out. I had my camera, but still had trouble getting in. It was horrible, I spent 3 hours in the rain waiting. Then my a miracle happened, my friend came out with a cut wristband. I secured it with some tape, and in I went. Needless to say, being on stage during the performance was a lot of fun.

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